3 TIPS to maximize your summer director gig.
I’m the director of tennis at a club down on the Cape. Landing a summer tennis director gig is an accomplishment in itself. My first summer as a director looked nothing like what it looks like now. I was sweeping courts, teaching private lesson after private lesson, stringing racquets, losing weight and burning out. Today, I make almost 4 times the money I made that first summer while working less. The key is to work smart.
I want to share three crucial strategies that will help you make the most of your summer director gig. Whether you're a seasoned pro or new to the role, these tips will set you up for success.
Hire Great Assistants
The foundation of a successful tennis program starts with an excellent team. I always reach out to college coaches across the country to get recommendations for standout players on their teams. Don’t overlook the potential of international students and those in sports-related grad programs—they can be a fantastic addition if you’re willing to fill out performance reviews. Additionally, posting job openings on USPTA and PTR websites can attract quality candidates.
During the interview process, make sure to understand each candidate both as a person and a coach. It’s essential to be clear about job descriptions and expectations, including the importance of feeding in the continental grip.
Diversify Your Clinic Offerings
To maximize revenue and engagement, offer a wide range of clinics that cater to different demographics. Include instructional clinics, exercise and live ball clinics with music, advanced clinics, beginner clinics, and of course, junior clinics. While private lessons can earn you about $100 an hour, clinics can bring in hundreds of dollars per hour. This variety not only meets the needs of your members but also creates a vibrant, inclusive community.
Build Strong Relationships with Members
Your success as a tennis director hinges on the relationships you build with your club members. Spend time off the court engaging with them—this goes a long way in building trust and rapport. For those new to the role, offering a free half-hour private lesson to each member during the first month can help you connect with them individually.
Effective communication is also key. Write regular newsletters filled with your personality to keep members informed and engaged. Starting an Instagram account for your tennis program can also build community and create a sense of FOMO (fear of missing out) among your members.
By focusing on these three areas—hiring great assistants, offering diverse clinics, and building strong relationships—you’ll set yourself up for an incredibly successful summer.
